Maternity

Motherhood changes a woman’s body in amazing ways. Our maternity bras have been crafted to provide exceptional comfort and support during a time when it’s needed the most.

Bra fitting timeline:

1st Trimester: 1 - 12 Weeks

Breast tenderness is often the first sign of pregnancy, so choose a style that’s comfortable and allows room for growth. We suggest wirefree, soft cup or crop top styles.

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2nd Trimester: 13-28 Weeks

Our maternity bras offer wide sizing and are designed to provide ample
support and allow for size fluctuation and fluid retention. Book a bra stylist for your first maternity fitting.

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3rd Trimester: 29-40 Weeks

Your maternity bra needs to accommodate breast changes during the final stage of pregnancy. Book a bra stylist for a final maternity fitting.

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MATERNITY & NURSING BRA

Our maternity and nursing bras are designed and tested with expecting and nursing mums. Made from soft and supple fabric that are bump-friendly and feel incredible against the skin.

Features we love:

Drop Down Cups

Designed to make feeding time easier. Drop-down magnetic nursing clips enable you to unclip with one hand and hold your baby with the other. The A-frame design gives you plenty of support while you feed your baby.

Extra Hook & Eyes

Extra hooks and eyes allow for six adjustment levels. Wear and loosen as you grow through the different stages of pregnancy, from pre- to post-partum.

Wirefree Comfort

Say goodbye to wires and hello to everyday comfort. Smooth and breathable fabric provides comfort without compromising support.

Fit Tip #1

When you’re in the early stages of
pregnancy, we recommend wearing your maternity bra on the second hook, so you can loosen the band setting as your pregnancy progresses. A general guide is to adjust one hook per month (but of course this can vary, and your comfort is most important!).

Fit Tip #2

Make sure you have extra room in the cup to allow for your bust to grow.