Comfort Wire Decoded: Triumph’s Secret to All-Day Comfortable Underwire Bra

When it comes to lingerie, the age-old dilemma has always been choosing between support provided by underwired bras and comfort of wireless bras. But what if you didn't have to choose? Triumph continues to set the standard in innovative lingerie with its revolutionary comfort wire technology. Designed to offer the support of a traditional wired bra with the comfort of a wire-free design, comfort wire is redefining what women can expect from their lingerie. Whether you’re a loyal wired bra wearer or someone who prefers wireless options, Triumph’s comfort wire bridges the gap, delivering the best of both worlds.

Comfort wire strikes the perfect balance between the reliable underwired structure of traditional wired bras and the freedom of non-wired options. It’s more than just a product; it’s a philosophy that redefines lingerie standards, achieving harmony between comfort and support and empowering women to embrace both without compromise. Triumph’s comfort wire solutions are designed to provide women with unparalleled comfort and confidence, catering to every need with three innovative types of wire.

Types of Comfort Wire Bras by Triumph

ComfortMotion Wire 

Featured in our Illusion Collection, the ComfortMotion wire is flexed at an angle that naturally contours to the body. This design ensures that the bra moves with you, providing consistent support without digging into the skin. It's perfect for women who need reliable support but don't want to sacrifice comfort.

Introducing the Illusion Smooth Bra Collection

Expanding the beloved Illusion collection, Triumph proudly presents Illusion Smooth, a perfect everyday t-shirt bra that combines cutting-edge comfort wire technology with a sleek, smooth design in a creamy soft touch fabric. This thoughtfully crafted collection is ideal for modern women seeking everyday comfort, support, and style. Illusion Smooth combines the use of the ComfortMotion wire and infinity cup edges. This bra disappears under clothes for a seamless look whilst also feeling luxurious, allowing comfortable all-day wear.

This collection provides a perfect fit with breathable 4D Stretch Cups and VaryForm shoulder straps, designed to reduce pressure and optimize support. Harnessing advanced Swiss fabric technology, the HeiQ Smart Temp Finish delivers dynamic temperature regulation that actively adapts to body heat, keeping the wearer cool and comfortable throughout the day. Applied to the cup liners, this innovative finish ensures a soft, gentle touch against the skin for an unparalleled wearing experience. 

The Illusion Smooth collection features two bra styles and two brief styles to suit any wardrobe. These bras can be paired with the G-String which has a bonded waist or Short which provides full coverage. Both options include a skin-friendly gusset liner and are designed to remain invisible under clothing, ensuring a seamless look. These styles are available in two colours, feminine Powder Blush or natural Nude Beige.

Proven Comfort: Loved By 93% of Wearers

The Illusion Smooth collection has been put to the test, and the results speak for themselves. In a recent wear trial*, 93% of consumers surveyed reported loving the bra for its exceptional comfort.

*The data is sourced from Insight Focus Company Limited, based on wear test results obtained from 691 females aged 25-55 years from September to October 2024 after wearing the bra five times, each time for not less than 4 hours. Results may not represent all consumers due to limitations.

What Women Are Saying About Comfort Wire Bras

“The bra was comfortable even when worn for 8 hours plus. Quite amazing for a wired bra, and it does not feel constricted.”

“I really love this bra; it’s very comfortable, and I nearly forgot that I’m actually wearing a wired bra. It’s impressive to have both the support of a wired bra and the comfort of a non-wired bra.”

“The bra has outstanding comfort and provides excellent support. The material is soft and lays flat against the chest. It offers a smooth silhouette under clothes and is perfect for everyday wear.”

“Well done, Triumph team. You’ve converted me from a non-wired bra user to a wired-bra user.”

Why Choose Triumph’s Illusion Collection?

1. Unmatched Comfort: The ComfortMotion wire is designed to move with your body, ensuring that you stay comfortable all day long.

2. Superior Support: Despite the absence of a traditional wire, the ILLUSION Collection offers excellent support, making it suitable for all-day wear.

3. Stylish Designs: With a variety of styles and colors to choose from, you can find the perfect bra to match your personal style.

4. Proven Performance: Tested and loved by real users, with 93% of wear test participants reporting exceptional comfort.

It's time to say goodbye to uncomfortable underwires and hello to the future of lingerie. With Triumph’s Illusion Collection, you no longer have to compromise between comfort and support. Find your perfect balance today and experience the next generation of lingerie.