Come behind the scenes at our campaign shoot
Posted on December 01, 2023
For Autumn Winter 24, we wanted to celebrate women of different sizes, shapes and ages. We gathered some of our favourite women to help us capture the vision, and celebrate new products as well as out ongoing hero styles.
Meet the team.
Carin, Photographer
What was your favourite moment on the shoot day?
"Do I have to pick just one?? Every model was different and brought something unique to the set."
What does it mean to you to ‘triumph’?
"Sometimes a triumph can be big, sometimes small. Landing a client that's been on my wish list, learning something new, meeting my own standards. Being a good mum and partner. It's important to celebrate all the wins! Probably to recognise how far I've come. That's a triumph."
What was your inspiration for the shoot?
"Definitely our beautiful models. It's a joy to be surrounded by confident, body proud women."
How do you feel seeing the images now?
"I love seeing the images now. They're a culmination of the efforts of many talented creatives. A reminder of a wonderful day of hard work, fun and as it should be, a celebration of the female form in all the shapes and sizes we come in."
Rachael, Stylist
What was your favourite moment on the shoot day?
"Seeing the diversity of models chosen to represent women in a variety of sizes, ages, backgrounds and stages of life. So important for women to feel represented in the media they see."
What does it mean to you to ‘triumph’?
"To achieve and celebrate."
How do you feel seeing the images now?
"Incredibly proud to work with a brand that has a focus on empowering women."
Julia, Hair and Makeup, Cork & Contour
Teamed with Jade from Crystal Quarts Makeup
"A huge congratulations to the teamon such an amazing shoot. Everyone was so professional and lovely it was such a nice environment to be a part of. A special mention to the choice of models, my work experience students (both are 16) said to me “Miss those models look just like me! They look like the everyday person I see on the street!”. For 16-year-old old girls who I constantly hear picking themselves a part, there was not a single negative comment made about themselves that day. Particularly one student who is from Burundi in Africa was SO stoked that Dom was on set. And I 100% agree. Seeing beautiful women with soft, strong bodies had the same effect on me. Thank you to the Triumph team for prioritising diversity, it’s a testament to how deeply you understand your clientele. I hope to always work with teams like these."
Alicja, Model, Bella Management
"My favourite moment on the shoot day was honestly the whole thing, from the moment I arrived on set I was greeted with the most warm and lovely energy from the whole team. The space was just stunning, everything was to meticulously planned and organised alongside the stunning pieces that just made me feel so comfortable and supported. Most definitely my favourite photoshoot to date!"
Dominique, Model, Freelance
"As a black, curve model in Australia, triumph means breaking through barriers of societal norms and biases to redefine beauty standards. It means embracing my unique identity, celebrating my curves, and inspiring others to love themselves just as they are. Triumph is about empowerment, representation, and paving the way for more inclusivity and diversity in the fashion industry and beyond. It's about proving that beauty comes in all shapes, sizes, and shades, and that every individual deserves to feel confident and valued."
Hannah, Model, Bella Management
"Triumph to me is an expression of joy. It is a word that I use when I am proud of myself, I’m proud of my efforts and I have achieved what I set my mind and body to achieve."
Danielle, Model, Bella Management
"I feel that to “triumph” is to push past the barriers, whether they be physical, mental or situational, to achieve something that makes you proud. To try something that you were afraid of failing at, but you did the damn thing anyway. Like a lingerie photo shoot at 53!"
Jewellery was provided by Zoe from Rebellious Grace. She kindly offered Triumph customers a discount code of TRIUMPH 10, available until June 30 2024.
The wedding robe was gifted from Zale the Label.
The wedding veil was provided by Love Story Atelier.