SLOGGI ORIGINALS

There´s only one sloggi Originals What makes an icon? Someone who can wear a plastic bag and still hit the fashion headlines? Perhaps, if they’re A-list enough. But for us, the icon status of sloggi Originals is etched (or should that be stitched?) into the ethos of our brand: classic cuts, core spun high quality fabrics and an unflinching belief in comfort-loving style.

Because you can’t look and feel fabulous while fishing a pair of ill-fitting undies from out of your bum…

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Let’s pop the confetti cannons and light the sparklers in celebration of 40 years of sloggi.

Oh, and let’s also celebrate with an iconic new brief style, the ’79 – an instant hit that blends the acclaimed comfort of our vintage maxi cut with a modern twist.

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